If I had 55 seconds to live...
If you have been living under rock, like I have then you are wondering too what 55DSL is. Well, read on...
It is the Italian (high)street wear brand from the house of Diesel. Yup. You can have your "Aaha" moment now. I had a look at their global site; and it looks like it might one of the go-to brands for the young Indian rebels. Looks like a lot of tees, distressed denims, vests, almost 'lumberjack-ish'. Hey their tag says "Beyond Mountains, More Mountains". You can have a look at their stuff on their website 55DSL
The main reason why I am mentioning this brand is their awesome twitter campaign “55 Seconds To Live” which is hosted on their microsite (http://55secondstolive.com/) This is your chance to let everyone know what your heart desires and what excites, inspires and motivates you. All you have to do is tell the world what you would do if you had just 55 seconds to live with the hashtag #55SecondsToLive. And whats amazing is that there are some great prizes to be won in the campaign but more than that is the opportunity to be part of a ground-breaking digital movement.
So far, this campaign is one of the most creative & innovative campaigns on Twitter. Check out their youtube campaign video.
It is the Italian (high)street wear brand from the house of Diesel. Yup. You can have your "Aaha" moment now. I had a look at their global site; and it looks like it might one of the go-to brands for the young Indian rebels. Looks like a lot of tees, distressed denims, vests, almost 'lumberjack-ish'. Hey their tag says "Beyond Mountains, More Mountains". You can have a look at their stuff on their website 55DSL
The main reason why I am mentioning this brand is their awesome twitter campaign “55 Seconds To Live” which is hosted on their microsite (http://55secondstolive.com/) This is your chance to let everyone know what your heart desires and what excites, inspires and motivates you. All you have to do is tell the world what you would do if you had just 55 seconds to live with the hashtag #55SecondsToLive. And whats amazing is that there are some great prizes to be won in the campaign but more than that is the opportunity to be part of a ground-breaking digital movement.
So far, this campaign is one of the most creative & innovative campaigns on Twitter. Check out their youtube campaign video.
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